Dear Ted is a premium teddy bear brand designed in New Zealand, creating timeless companions for childhood and beyond. Our beautifully crafted bears are made to be more than toys. They are keepsake pieces designed to be loved, displayed and passed down through generations.

Whether you are choosing a thoughtful baby gift, a luxury nursery accessory or a meaningful keepsake, Dear Ted bears combine refined design with gentle character. Each Ted is knitted from a premium blend of New Zealand perino wool, creating a soft, natural and sustainable teddy bear that feels as beautiful as it looks.

Every Dear Ted arrives in a signature gift box with its own personality swing tag, making it a considered and elegant gift for any occasion.

All of our bears are hand finished, giving each Ted its own unique charm. These subtle variations are a sign of craftsmanship and care, ensuring every bear is truly one of a kind.

Not sure what to say. Start with Dear Ted.